13 May
It’s no secret that I love Apple. It’s also no secret that I hate banner ads. So when I see something like this I get mixed emotions. But I’ve decided that I love this iLife ad. Apple has upped the anti for synced banner ads. The idea is not completely original but as with anything Apple’s marketing team dreams up it’s just freakin’ cool.
The premise is that “PC” (John Hodgman) is trying to sabotage the iLife banner’s call to action button to shock users who might otherwise be tempted to click. Of course, in typical Wylie Coyote style he ends up shocking himself.

Another brilliantly creative synced Apple ad.
The ad works for many reasons.
Anyway, not to be a blatant Mac-a-holic, but damn these guys are good.
2 Responses for "Apple does it again"
Love the new campaign. And to think, hardware advertising was once dominated by a stoner going around saying “Dude….I’m getting a Dell.” We’ve come a long way.
I’m so addicted to the Mac vs PC ads. As soon as i hear the words “Hi, I’m a mac. And I’m a PC” I get all excited and immediately pay attention, not wanting to miss the next new ad!
I had not seen this cool banner ad you posted… Thanks for sharing!
-fellow Mac nerd
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