Ski Butlers Redesign

The newly redesigned home page for Ski Butlers.com

Ski Butlers is a Park City-based chain of ski rental delivery franchises all over western North America. They cater to discerning ski vacationers who want top of the line gear without the inconvenience of traditional rental shops. At skibutlers.com you can reserve your rentals in advance for delivery to your hotel room at a time that suits you. They even show up with extra boot sizes if the fit’s not quite right.

The redesign was challenging in that much of the content and functionality did not previously exist. What’s more is that the previous site made little consideration for SEO so the new site had to be completely standards compliant with lots of text and minimal markup.

There’s still a lot to be done with the site’s content to get it up to speed but the new site should really help elevate the brand for next season, while increasing visibility and conversion. Here’s hoping.