JacksonHole.com
Author: Joe Myers15 Oct
The new JacksonHole.com
Today we launched the new site for Jackson Hole Mountain Resort. Jackson has a well-deserved reputation as an extreme skiers paradise. But they also need to appeal to a wider international audience of mixed abilities. So the site serves as a branding platform with enhanced copy points and bold imagery. At the same time, the hard-core local elite skiers can quickly access daily conditions and updates from anywhere.
The design overhaul is bold and graphically rich. The nav is cleaner and more usable while the site architecture is streamlined for ease of use and SEO. The home page has a javascript slideshow, a tabbed media container, and an interactive promotional area. All pages have the daily snow report statistics in the header and a macro footer with handy links.
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